Congratulations, Lara. I will be emailing you shortly. Now, here is my review of Social Media Just for Writers, which I would have posted on Tuesday had I not been ridiculously bogged down with other responsibilities:
From Facebook to Twitter to Pinterest and more, the options for networking and gaining readers are more plentiful than most writers believe. By comparing the significant social media vehicles to writers and artists who would have loved the tools had they lived in the modern age, Frances Caballo outlines the best online marketing skills needed to reach a wider readership. This guide is an invaluable source that takes writers through a simple step-by-step process—led by writer and communications marketer with over 23 years of experience—to develop their knowledge of social media and to promote their books using the internet.
For each media vehicle she outlines (Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs, and offline marketing) Caballo provides an in-depth step-by-step process that details how to set up a profile, develop a following, and maintain a presence. The approachability of the guide is excellent even for those writers who are unfamiliar with social media. Screenshots and hints and tips are easy to follow, while lists of applications for all media forms will aid writers in organizing their posting schedules and analyzing the number of followers and hits their sites get, to help them gauge the success of their marketing—and to help them decipher how they can improve.
Not only does Caballo explain how to use social media successfully in order to promote a book, but she also explores why these media vehicles are useful for writers and why they work the way they do. If a writer were to follow Caballo’s word to the tee, they could easily master the basics of social media marketing by the time they finished reading the book. Online marketing is essential for writers hoping to promote their book, and Caballo’s Social Media Just for Writers is an invaluable source to teach those writers the ins and outs of the process. There is nothing else like it out there that I know of—highly recommended.
Learn more about the book on Frances Caballo's website, or by visiting her on Facebook, Twitter, LinkedIn, and Pinterest.